Westward Leaning
According to the New York Times, Westward Leaning, an independent sunglasses brand founded in 2012, is “best known for its glitzy mirrored lenses and its steadfast commitment to offering a limited selection of universally-flattering, unisex, perfected frame shapes.” They have a cult following of stylemakers around the world, and are a favorite of celebrities. People magazine called them “Hollywood’s hottest shades.”
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Designing + scheduling emails
Digital assets (for social, PR, brandbook, product line sheets, campaign PDFs)
File hand-offs to PR agencies (brandbook, product line sheets, campaign PDFs)
Web design
Print assets
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Description text goes hereProduct photography
Campaign photography
Stylized photography
On-model photography
On-location photography
Styling/organizing the set, shooting, editing, retouching, resizing
Shooting video for campaigns, video editing
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Social media manager/coordinator (IG, Pinterest, Twitter, Facebook)
Planning, scheduling, posting
Answering to DMs / messages on all social platforms
Westward Leaning SPORT: SKI — November 2019
PHOTOGRAPHY — PRODUCT, CAMPAIGN (SHOOTING, EDITING, RETOUCHING, RESIZING)
Golden Gate Optical Collection — October 2019
GRAPHIC DESIGN — EMAIL DESIGN, DIGITAL ASSETS
PHOTOGRAPHY — PRODUCT, CAMPAIGN (SHOOTING, EDITING, RETOUCHING, RESIZING)
MARKETING — SOCIAL MEDIA MANAGEMENT
Westward Leaning SPORT: FLY — August 2019
GRAPHIC DESIGN — EMAIL DESIGN, DIGITAL ASSETS
PHOTOGRAPHY — PRODUCT, CAMPAIGN (SHOOTING, EDITING, RETOUCHING, RESIZING)
MARKETING — SOCIAL MEDIA MANAGEMENT
4th of July
GRAPHIC DESIGN — EMAIL DESIGN, DIGITAL ASSETS
PHOTOGRAPHY — CAMPAIGN (SHOOTING, EDITING, RETOUCHING, RESIZING)
MARKETING — SOCIAL MEDIA MANAGEMENT
Westward Leaning SPORT: Summer 2019
GRAPHIC DESIGN — EMAIL DESIGN, DIGITAL ASSETS
PHOTOGRAPHY — PRODUCT, CAMPAIGN (SHOOTING, EDITING, RETOUCHING, RESIZING)
MARKETING — SOCIAL MEDIA MANAGEMENT
Solitaire — April 2019
GRAPHIC DESIGN — EMAIL DESIGN, DIGITAL ASSETS
PHOTOGRAPHY — PRODUCT, CAMPAIGN (STYLIZED, SHOOTING, EDITING, RETOUCHING, RESIZING)
MARKETING — SOCIAL MEDIA MANAGEMENT
Glow In The Dark — April 2019
GRAPHIC DESIGN — EMAIL DESIGN, DIGITAL ASSETS
PHOTOGRAPHY — PRODUCT, CAMPAIGN (STYLIZED, SHOOTING, EDITING, RETOUCHING, RESIZING)
MARKETING — SOCIAL MEDIA MANAGEMENT
Westward Leaning x Olivia Palermo — February 2019
GRAPHIC DESIGN — EMAIL DESIGN, DIGITAL ASSETS
PHOTOGRAPHY — STYLIZED PHOTOS, FLATLAYS (STYLIZED, SHOOTING, EDITING, RETOUCHING, RESIZING)
MARKETING — SOCIAL MEDIA MANAGEMENT
Malcolm — February 2019
GRAPHIC DESIGN — EMAIL DESIGN, DIGITAL ASSETS
PHOTOGRAPHY — PRODUCT, CAMPAIGN (STYLING, SHOOTING, EDITING, RETOUCHING, RESIZING)
MARKETING — SOCIAL MEDIA MANAGEMENT
Westward Leaning x Alexis Bittar — December 2018
GRAPHIC DESIGN — EMAIL DESIGN, DIGITAL ASSETS
PHOTOGRAPHY — WINTER CAMPAIGN (STYLING, SHOOTING, EDITING, RETOUCHING, RESIZING)
MARKETING — SOCIAL MEDIA MANAGEMENT
Big TV — September 2018, Summer 2019
GRAPHIC DESIGN — EMAIL DESIGN, DIGITAL ASSETS
PHOTOGRAPHY + VIDEO — CAMPAIGN (STYLING, SHOOTING, EDITING, RETOUCHING, RESIZING)
MARKETING — SOCIAL MEDIA MANAGEMENT
Eclipse — August 2018
GRAPHIC DESIGN — EMAIL DESIGN, DIGITAL ASSETS
PHOTOGRAPHY — STYLIZED PHOTOS *on beige background (SHOOTING, EDITING, RETOUCHING, RESIZING)
MARKETING — SOCIAL MEDIA MANAGEMENT
Lynx — August 2018
GRAPHIC DESIGN — EMAIL DESIGN, DIGITAL ASSETS
PHOTOGRAPHY — CAMPAIGN (STYLING, SHOOTING, EDITING, RETOUCHING, RESIZING)
MARKETING — SOCIAL MEDIA MANAGEMENT
Westward Leaning SPORT — May 2018
GRAPHIC DESIGN — EMAIL DESIGN, DIGITAL ASSETS
PHOTOGRAPHY — STYLIZED PHOTOS (SHOOTING, EDITING, RETOUCHING, RESIZING) *NOT ON MODEL
MARKETING — SOCIAL MEDIA MANAGEMENT
Spring Styles — February 2018
PHOTOGRAPHY — STYLIZED SHOOT (SHOOTING, EDITING, RETOUCHING, RESIZING) *ASSISTANT PHOTOGRAPHER
MARKETING — SOCIAL MEDIA MANAGEMENT
Website Banner Photos
PHOTOGRAPHY — PRODUCT SHOTS FOR WEBSITE BANNERS (SHOOTING, EDITING, RETOUCHING, RESIZING)
Stylized + Flatlays
PHOTOGRAPHY — STYLIZED PHOTOS + FLATLAYS (STYLING, SHOOTING, EDITING, RETOUCHING, RESIZING)
*Used for holiday sales/campaigns such as Valentine’s Day, Mother’s Day, Father’s Day, Labor Day, Memorial Day, etc.
Holiday + Custom
PHOTOGRAPHY — STYLIZED PHOTOS, FLATLAYS, CAMPAIGN (STYLING, SHOOTING, EDITING, RETOUCHING, RESIZING)
*Used for winter holiday campaigns + promoting custom option
Accessories
PHOTOGRAPHY — PRODUCT (SHOOTING, EDITING, RETOUCHING, RESIZING)
Website
Emails
Instagram Stories
Optical Collection
GRAPHIC DESIGN, PHOTOGRAPHY, SOCIAL MEDIA MANAGEMENT
*Used for optical campaign launch
WL x Olivia Palermo Collection
GRAPHIC DESIGN, SOCIAL MEDIA MANAGEMENT
*Used for WL x OP campaign
WL SPORT — DIVE
GRAPHIC DESIGN, PHOTOGRAPHY (only stylized shot in the water), SOCIAL MEDIA MANAGEMENT
*Used for promoting swim goggles + press in Oprah Magazine
Father’s Day Campaign
GRAPHIC DESIGN, PHOTOGRAPHY (some product photos not shot by me), SOCIAL MEDIA MANAGEMENT
*Used for promoting father’s day gifting
Mother’s Day Campaign
GRAPHIC DESIGN, PHOTOGRAPHY (some product photos not shot by me), SOCIAL MEDIA MANAGEMENT
*Used for promoting mother’s day gifting
Brand Book
Video Editing
For the Spring 2018 "In Bloom" Campaign, I edited two videos—a behind the scenes video of the campaign photoshoot and a video lookbook.